It's the last day of July and the shops and internet adverts have decided it's back to school season already - so what happened to the summer holidays? What happened to lets play in a paddling pool, go for a swim, play on the beach or just sit back and read a book...?
Seasonal merchandising:
I have become an observer of what is currently in the seasonal isle of supermarkets - and I'm not talking about the obvious ones like Christmas and Easter, which, although they pop up way too early, at least have their place. But my interest is in the times in between when retailers don't know what to push next...
The most amusing time to look down the seasonal isle is just after Christmas when all sorts of random things can crop up, my favourite being dog baskets - now I'm not sure that dog baskets have a season, unless they're targeting the people who, against all current advice, dared to get a dog for Christmas - because believe it or not, some people can get a pet for Christmas and still want it for life...
On the Eve of August, shouldn't we be promoting fun and leisure, instead of all the things we need to buy in a month or so's time? Life is an adventure, and the classroom isn't the only place where children learn. We all learn by experiencing things,doing new things, and reading a book for pleasure, not just because somebody told us to.
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