Friday, July 05, 2013

Book signing

So what is it about the title book signing that attracts lots of page views but doesn't lead to links to a website and the purchase of a book...?

People like to meet an author in person in a bookshop or at a craft fair, and browse the books for themselves, and that's where the sales seem to lie. And yet the internet is the ideal place for buying and selling books...

A buyer can shop around, and read blurbs and reviews to their hearts content, and then order from the vast choice out there.

A seller can reach a vast potential readership that would never be possible to achieve by trying to go around meeting every customer.

An author can sell directly to the customer, and sign copies of their book.

So why the indie shop...? Because you might just find a gem of a book that either isn't available in the big shops and outlets, or is listed as out of stock, with a 6 week wait for a book.

So go on Get Lost in a Book... you never know what you might find there.

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